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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

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This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

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This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Denver Broncos <b>News</b>: Horse Tracks - 12/7/10 - Mile High Report

Your Daily Cup Of Orange and Blue Coffee - Horse Tracks!

This Week in Credit Card <b>News</b> - MoneyBuilder - making sense of <b>...</b>

Provided by LowCards.com More Than Eight Million People Drop Out of Credit Card Use More than eight million consumers stopped using credit cards over the past year, according to a new study by TransUnion. The use of general purpose ...

Steve Lopez: Dodgers divorce ruling good <b>news</b> for fans who want <b>...</b>

Around my office, the reactions were nearly unanimous recently when it came time to decide whether to keep our shares in a Dodgers season-ticket plan. One guy had the good sense to opt out; the rest of us saps, who...



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Monday, December 6, 2010

Making Money Program




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VP Joe Biden Unveils Home Energy Efficiency Program


November 09, 2010 3:45 PM








ABC News' Mary Bruce reports:


The White House announced a new federal program today designed to help Americans make their homes more energy-efficient, which Vice President Joe Biden said it would save consumers money and create jobs. 


“We believe that retrofitting homes has the potential to save us billions of dollars. And we believe that these projects that we are announcing today will go a long way toward growing an industry and in the process create good jobs for a very good public purpose,” Biden said at a Middle Class Task Force event at the White House this afternoon, noting that the new initiative could create tens of thousands of jobs. 


The Recovery Through Retrofit program will enable homeowners to get low-cost energy audits of their homes and federally insured loans to pay for improvements. 


“Look, folks, investing in this stuff is the only way to build an economy capable of not just competing in the 21st century, but actually leading, as we have in the past,” Biden explained. “Making our homes more energy efficient, a major part of this, is a no-brainer.  It saves consumers money on their electricity, reduces our dependence on foreign oil, it creates jobs.  It's all part of efforts to fundamentally reimagine the American economy by fundamentally changing our approach to energy consumption.” 


Biden also said that retrofitting homes is “one of the quickest jolts” to move the country toward energy independence. “It is the low-hanging fruit out there. It doesn't require many significant technological breakthroughs to have gigantic impact on our consumption patterns,” Biden said. 


Under the new program, homeowners will receive a “Home Energy Score” that ranks their home’s efficiency on a scale of one to ten and shows how it compares to others in the neighborhood. Trained and certified contractors will then estimate how much money a homeowner could potentially save through upgrades and will recommend improvements. 


To pay for retrofitting, consumers will be eligible for up to $25,000 in low-interest, federally insured “PowerSaver” loans. The program also sets new guidelines for contractors that identify the skills needed for workers in the retrofit industry. 


Several communities across the country are testing the new energy scoring system this fall before it's rolled out nationally next summer. 


“I don't want to oversell this, but this is a significant start,” Biden concluded


The White House announced a new federal program today designed to help Americans make their homes more energy efficient, which Vice President Joe Biden said will save consumers money and create jobs. 


“We believe that retrofitting homes has the potential to save us billions of dollars. And we believe that these projects that we are announcing today will go a long way toward growing an industry and in the process creating good jobs for a very good public purpose,” Biden said at a Middle Class Task Force event at the White House this afternoon, noting that the new initiative could create tens of thousands of jobs. 


The “Recovery Through Retrofit” program will enable homeowners to get low-cost energy audits of their homes and federally insured loans to pay for improvements.  


“Look, folks, investing in this stuff is the only way to build an economy capable of not just competing in the 21st century, but actually leading, as we have in the past,” Biden explained. “Making our homes more energy efficient, a major part of this, is a no-brainer.  It saves consumers money on their electricity, reduces our dependence on foreign oil, it creates jobs.  It's all part of efforts to fundamentally re-imagine the American economy by fundamentally changing our approach to energy consumption.” 


Biden also said that retrofitting homes is “one of the quickest jolts” to move the country toward energy independence. “It is the low-hanging fruit out there. It doesn't require many significant technological breakthroughs to have gigantic impact on our consumption patterns,” Biden said. 


Under the new program, homeowners will receive a “Home Energy Score” that ranks their home’s efficiency on a scale of one to 10 and shows how it compares with others in the neighborhood. Trained and certified contractors will then estimate how much money a homeowner could potentially save through upgrades and recommends improvements. 


To pay for retrofitting, consumers will be eligible for up to $25,000 in low-interest, federally insured PowerSaver loans. The program also sets new guidelines for contractors that identify the skills needed for workers in the retrofit industry. 


Several communities across the country are testing the new energy scoring system this fall before it's rolled out nationally next summer. 


“I don't want to oversell this, but this is a significant start,” Biden said.


-Mary Bruce






November 9, 2010
in Joe Biden, Mary Bruce, White House
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| Share
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Deficit Commission Co-Chair Erskine Bowles Falsely Claims Social Security ‘Runs Out Of Money In 2037′


Last week, Alan Simpson and Erskine Bowles, the co-chairs of President Obama’s deficit reduction commission, released a report outlining their recommendations for reducing the federal budget deficit. One of their most contentious proposals is to gradually raise the retirement age to 69, a move the co-chairs claim is meant to maintain the system’s solvency.


This morning, Simpson and Bowles appeared on MSNBC’s Morning Joe to discuss their proposals. At one point, Simpson explained his view that balancing the budget would require going “to where the meat is. And the meat is health care, Medicare, Medicaid, Social Security.” Host Joe Scarborough then complained that while AFL-CIO president Richard Trumka attacked the proposals for cutting Social Security, Scarborough said he doesn’t think the co-chairs went far enough (co-host Mika Brzezinski agreed). Bowles then defended their proposal, saying, “What we’ve done is make Social Security solvent for the next 75 years. As you all know, Social Security runs out of money in 2037. We’re not making it up. That’s the law”:


SIMPSON: You’ve gotta go where the meat is. And the meat is health care, Medicare, Medicaid, Social Security. Not balancing the books on the backs of poor old staggering seniors to make the damn thing solvent for 75 years.


SCARBOROUGH: We were stunned, Erskine, by some of the things that were said after the commission report came out, saying, “Seniors are going to be thrown out on the street!” I looked at the numbers to be really honest with you, and I didn’t think you moved fast enough on Social Security and Medicare. We calculated that I guess, it was Trumka, who I like very much, Trumka said that this throws old people out. My two year old son Jack will get Social Security at 69. People in their 20′s and 30′s will be just fine.


BRZEZINSKI: In fact, I think you could’ve gone further.


SIMPSON: I know Rich very well. He’s a good egg. He has to say for what he has to say for his membership. But he knows I’m right.


BOWLES: What we’ve done is make Social Security solvent for the next 75 years. As you all know, Social Security runs out of money in 2037. We’re not making it up. That’s the law.


Watch it:



Social Security is currently projected to be fully solvent until the year 2037. After that, it is expected to be able to pay out 75 percent of benefits until 2084, which basically equals full benefits, once inflation is accounted for. There is no threat of the program running out of money any time soon — certainly not in 2037. That does not mean that there aren’t positive and progressive changes that could possibly be made to the system.


However, the hike in retirement age that the MSNBC co-hosts and deficit commission co-chairmen are praising would be a very punitive way to ensure further solvency. As a Government Accountability Office report recently obtained by the AP found, “Raising the retirement age for Social Security would disproportionately hurt low-income workers and minorities, and increase disability claims by older people unable to work.”


Scaborough may not be entirely wrong to shrug off the possibility of his son Jack retiring at 69, if his son ends up being in the same socioeconomic class as him. Almost all of the gains in life expectancy over the past few decades have been among upper income earners. If current trends continue, middle and lower class Americans will see very little gain in life expectancy by the time the co-chairs plan to hike the retirement age. And “nearly half of workers over the age of 58 work at jobs that are either physically demanding or involve difficult work conditions,” meaning that if those trends continue, blue-collar workers will be hurt particularly hard by raising the retirement age.


Unfortunately, most Americans are not highly-paid TV hosts like Brzezinski and Scarborough.





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Posted Dec 6th 2010 3:05PM. Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. ...

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Posted Dec 6th 2010 3:05PM. Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. ...

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Posted Dec 6th 2010 3:05PM. Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. ...

<b>News</b> Alert: Big Growth for Internet Ads Through 2014: Tech <b>News</b> «

eMarketer, a New York-based research firm estimates spending on US internet advertisements, will grow 13.9 percent to $25.8 billion for the full year. It expects a 10.5 percent increase in US online ad spending in 2011, ...


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<b> Noticias </ b> Alerta: gran crecimiento para los anuncios de Internet a través de 2014: Tecnología <b> Noticias </ b> «eMarketer, una firma de investigación de Nueva York, estima el gasto en anuncios de Internet en EE.UU., crecerá 13,9 por ciento a 25,8 mil millones dólares para todo el año. Se espera un aumento del 10,5 por ciento en el gasto de EE.UU. de publicidad en línea en 2011, ...


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Apple now selling iPad Gift Card packages | iLounge <b>News</b>

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Posted Dec 6th 2010 3:05PM. Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. ...

<b>News</b> Alert: Big Growth for Internet Ads Through 2014: Tech <b>News</b> «

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« Previous |

Main

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VP Joe Biden Unveils Home Energy Efficiency Program


November 09, 2010 3:45 PM








ABC News' Mary Bruce reports:


The White House announced a new federal program today designed to help Americans make their homes more energy-efficient, which Vice President Joe Biden said it would save consumers money and create jobs. 


“We believe that retrofitting homes has the potential to save us billions of dollars. And we believe that these projects that we are announcing today will go a long way toward growing an industry and in the process create good jobs for a very good public purpose,” Biden said at a Middle Class Task Force event at the White House this afternoon, noting that the new initiative could create tens of thousands of jobs. 


The Recovery Through Retrofit program will enable homeowners to get low-cost energy audits of their homes and federally insured loans to pay for improvements. 


“Look, folks, investing in this stuff is the only way to build an economy capable of not just competing in the 21st century, but actually leading, as we have in the past,” Biden explained. “Making our homes more energy efficient, a major part of this, is a no-brainer.  It saves consumers money on their electricity, reduces our dependence on foreign oil, it creates jobs.  It's all part of efforts to fundamentally reimagine the American economy by fundamentally changing our approach to energy consumption.” 


Biden also said that retrofitting homes is “one of the quickest jolts” to move the country toward energy independence. “It is the low-hanging fruit out there. It doesn't require many significant technological breakthroughs to have gigantic impact on our consumption patterns,” Biden said. 


Under the new program, homeowners will receive a “Home Energy Score” that ranks their home’s efficiency on a scale of one to ten and shows how it compares to others in the neighborhood. Trained and certified contractors will then estimate how much money a homeowner could potentially save through upgrades and will recommend improvements. 


To pay for retrofitting, consumers will be eligible for up to $25,000 in low-interest, federally insured “PowerSaver” loans. The program also sets new guidelines for contractors that identify the skills needed for workers in the retrofit industry. 


Several communities across the country are testing the new energy scoring system this fall before it's rolled out nationally next summer. 


“I don't want to oversell this, but this is a significant start,” Biden concluded


The White House announced a new federal program today designed to help Americans make their homes more energy efficient, which Vice President Joe Biden said will save consumers money and create jobs. 


“We believe that retrofitting homes has the potential to save us billions of dollars. And we believe that these projects that we are announcing today will go a long way toward growing an industry and in the process creating good jobs for a very good public purpose,” Biden said at a Middle Class Task Force event at the White House this afternoon, noting that the new initiative could create tens of thousands of jobs. 


The “Recovery Through Retrofit” program will enable homeowners to get low-cost energy audits of their homes and federally insured loans to pay for improvements.  


“Look, folks, investing in this stuff is the only way to build an economy capable of not just competing in the 21st century, but actually leading, as we have in the past,” Biden explained. “Making our homes more energy efficient, a major part of this, is a no-brainer.  It saves consumers money on their electricity, reduces our dependence on foreign oil, it creates jobs.  It's all part of efforts to fundamentally re-imagine the American economy by fundamentally changing our approach to energy consumption.” 


Biden also said that retrofitting homes is “one of the quickest jolts” to move the country toward energy independence. “It is the low-hanging fruit out there. It doesn't require many significant technological breakthroughs to have gigantic impact on our consumption patterns,” Biden said. 


Under the new program, homeowners will receive a “Home Energy Score” that ranks their home’s efficiency on a scale of one to 10 and shows how it compares with others in the neighborhood. Trained and certified contractors will then estimate how much money a homeowner could potentially save through upgrades and recommends improvements. 


To pay for retrofitting, consumers will be eligible for up to $25,000 in low-interest, federally insured PowerSaver loans. The program also sets new guidelines for contractors that identify the skills needed for workers in the retrofit industry. 


Several communities across the country are testing the new energy scoring system this fall before it's rolled out nationally next summer. 


“I don't want to oversell this, but this is a significant start,” Biden said.


-Mary Bruce






November 9, 2010
in Joe Biden, Mary Bruce, White House
| Permalink
| Share
| User Comments (32)





Deficit Commission Co-Chair Erskine Bowles Falsely Claims Social Security ‘Runs Out Of Money In 2037′


Last week, Alan Simpson and Erskine Bowles, the co-chairs of President Obama’s deficit reduction commission, released a report outlining their recommendations for reducing the federal budget deficit. One of their most contentious proposals is to gradually raise the retirement age to 69, a move the co-chairs claim is meant to maintain the system’s solvency.


This morning, Simpson and Bowles appeared on MSNBC’s Morning Joe to discuss their proposals. At one point, Simpson explained his view that balancing the budget would require going “to where the meat is. And the meat is health care, Medicare, Medicaid, Social Security.” Host Joe Scarborough then complained that while AFL-CIO president Richard Trumka attacked the proposals for cutting Social Security, Scarborough said he doesn’t think the co-chairs went far enough (co-host Mika Brzezinski agreed). Bowles then defended their proposal, saying, “What we’ve done is make Social Security solvent for the next 75 years. As you all know, Social Security runs out of money in 2037. We’re not making it up. That’s the law”:


SIMPSON: You’ve gotta go where the meat is. And the meat is health care, Medicare, Medicaid, Social Security. Not balancing the books on the backs of poor old staggering seniors to make the damn thing solvent for 75 years.


SCARBOROUGH: We were stunned, Erskine, by some of the things that were said after the commission report came out, saying, “Seniors are going to be thrown out on the street!” I looked at the numbers to be really honest with you, and I didn’t think you moved fast enough on Social Security and Medicare. We calculated that I guess, it was Trumka, who I like very much, Trumka said that this throws old people out. My two year old son Jack will get Social Security at 69. People in their 20′s and 30′s will be just fine.


BRZEZINSKI: In fact, I think you could’ve gone further.


SIMPSON: I know Rich very well. He’s a good egg. He has to say for what he has to say for his membership. But he knows I’m right.


BOWLES: What we’ve done is make Social Security solvent for the next 75 years. As you all know, Social Security runs out of money in 2037. We’re not making it up. That’s the law.


Watch it:



Social Security is currently projected to be fully solvent until the year 2037. After that, it is expected to be able to pay out 75 percent of benefits until 2084, which basically equals full benefits, once inflation is accounted for. There is no threat of the program running out of money any time soon — certainly not in 2037. That does not mean that there aren’t positive and progressive changes that could possibly be made to the system.


However, the hike in retirement age that the MSNBC co-hosts and deficit commission co-chairmen are praising would be a very punitive way to ensure further solvency. As a Government Accountability Office report recently obtained by the AP found, “Raising the retirement age for Social Security would disproportionately hurt low-income workers and minorities, and increase disability claims by older people unable to work.”


Scaborough may not be entirely wrong to shrug off the possibility of his son Jack retiring at 69, if his son ends up being in the same socioeconomic class as him. Almost all of the gains in life expectancy over the past few decades have been among upper income earners. If current trends continue, middle and lower class Americans will see very little gain in life expectancy by the time the co-chairs plan to hike the retirement age. And “nearly half of workers over the age of 58 work at jobs that are either physically demanding or involve difficult work conditions,” meaning that if those trends continue, blue-collar workers will be hurt particularly hard by raising the retirement age.


Unfortunately, most Americans are not highly-paid TV hosts like Brzezinski and Scarborough.





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VP Joe Biden Unveils Home Energy Efficiency Program


November 09, 2010 3:45 PM








ABC News' Mary Bruce reports:


The White House announced a new federal program today designed to help Americans make their homes more energy-efficient, which Vice President Joe Biden said it would save consumers money and create jobs. 


“We believe that retrofitting homes has the potential to save us billions of dollars. And we believe that these projects that we are announcing today will go a long way toward growing an industry and in the process create good jobs for a very good public purpose,” Biden said at a Middle Class Task Force event at the White House this afternoon, noting that the new initiative could create tens of thousands of jobs. 


The Recovery Through Retrofit program will enable homeowners to get low-cost energy audits of their homes and federally insured loans to pay for improvements. 


“Look, folks, investing in this stuff is the only way to build an economy capable of not just competing in the 21st century, but actually leading, as we have in the past,” Biden explained. “Making our homes more energy efficient, a major part of this, is a no-brainer.  It saves consumers money on their electricity, reduces our dependence on foreign oil, it creates jobs.  It's all part of efforts to fundamentally reimagine the American economy by fundamentally changing our approach to energy consumption.” 


Biden also said that retrofitting homes is “one of the quickest jolts” to move the country toward energy independence. “It is the low-hanging fruit out there. It doesn't require many significant technological breakthroughs to have gigantic impact on our consumption patterns,” Biden said. 


Under the new program, homeowners will receive a “Home Energy Score” that ranks their home’s efficiency on a scale of one to ten and shows how it compares to others in the neighborhood. Trained and certified contractors will then estimate how much money a homeowner could potentially save through upgrades and will recommend improvements. 


To pay for retrofitting, consumers will be eligible for up to $25,000 in low-interest, federally insured “PowerSaver” loans. The program also sets new guidelines for contractors that identify the skills needed for workers in the retrofit industry. 


Several communities across the country are testing the new energy scoring system this fall before it's rolled out nationally next summer. 


“I don't want to oversell this, but this is a significant start,” Biden concluded


The White House announced a new federal program today designed to help Americans make their homes more energy efficient, which Vice President Joe Biden said will save consumers money and create jobs. 


“We believe that retrofitting homes has the potential to save us billions of dollars. And we believe that these projects that we are announcing today will go a long way toward growing an industry and in the process creating good jobs for a very good public purpose,” Biden said at a Middle Class Task Force event at the White House this afternoon, noting that the new initiative could create tens of thousands of jobs. 


The “Recovery Through Retrofit” program will enable homeowners to get low-cost energy audits of their homes and federally insured loans to pay for improvements.  


“Look, folks, investing in this stuff is the only way to build an economy capable of not just competing in the 21st century, but actually leading, as we have in the past,” Biden explained. “Making our homes more energy efficient, a major part of this, is a no-brainer.  It saves consumers money on their electricity, reduces our dependence on foreign oil, it creates jobs.  It's all part of efforts to fundamentally re-imagine the American economy by fundamentally changing our approach to energy consumption.” 


Biden also said that retrofitting homes is “one of the quickest jolts” to move the country toward energy independence. “It is the low-hanging fruit out there. It doesn't require many significant technological breakthroughs to have gigantic impact on our consumption patterns,” Biden said. 


Under the new program, homeowners will receive a “Home Energy Score” that ranks their home’s efficiency on a scale of one to 10 and shows how it compares with others in the neighborhood. Trained and certified contractors will then estimate how much money a homeowner could potentially save through upgrades and recommends improvements. 


To pay for retrofitting, consumers will be eligible for up to $25,000 in low-interest, federally insured PowerSaver loans. The program also sets new guidelines for contractors that identify the skills needed for workers in the retrofit industry. 


Several communities across the country are testing the new energy scoring system this fall before it's rolled out nationally next summer. 


“I don't want to oversell this, but this is a significant start,” Biden said.


-Mary Bruce






November 9, 2010
in Joe Biden, Mary Bruce, White House
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Deficit Commission Co-Chair Erskine Bowles Falsely Claims Social Security ‘Runs Out Of Money In 2037′


Last week, Alan Simpson and Erskine Bowles, the co-chairs of President Obama’s deficit reduction commission, released a report outlining their recommendations for reducing the federal budget deficit. One of their most contentious proposals is to gradually raise the retirement age to 69, a move the co-chairs claim is meant to maintain the system’s solvency.


This morning, Simpson and Bowles appeared on MSNBC’s Morning Joe to discuss their proposals. At one point, Simpson explained his view that balancing the budget would require going “to where the meat is. And the meat is health care, Medicare, Medicaid, Social Security.” Host Joe Scarborough then complained that while AFL-CIO president Richard Trumka attacked the proposals for cutting Social Security, Scarborough said he doesn’t think the co-chairs went far enough (co-host Mika Brzezinski agreed). Bowles then defended their proposal, saying, “What we’ve done is make Social Security solvent for the next 75 years. As you all know, Social Security runs out of money in 2037. We’re not making it up. That’s the law”:


SIMPSON: You’ve gotta go where the meat is. And the meat is health care, Medicare, Medicaid, Social Security. Not balancing the books on the backs of poor old staggering seniors to make the damn thing solvent for 75 years.


SCARBOROUGH: We were stunned, Erskine, by some of the things that were said after the commission report came out, saying, “Seniors are going to be thrown out on the street!” I looked at the numbers to be really honest with you, and I didn’t think you moved fast enough on Social Security and Medicare. We calculated that I guess, it was Trumka, who I like very much, Trumka said that this throws old people out. My two year old son Jack will get Social Security at 69. People in their 20′s and 30′s will be just fine.


BRZEZINSKI: In fact, I think you could’ve gone further.


SIMPSON: I know Rich very well. He’s a good egg. He has to say for what he has to say for his membership. But he knows I’m right.


BOWLES: What we’ve done is make Social Security solvent for the next 75 years. As you all know, Social Security runs out of money in 2037. We’re not making it up. That’s the law.


Watch it:



Social Security is currently projected to be fully solvent until the year 2037. After that, it is expected to be able to pay out 75 percent of benefits until 2084, which basically equals full benefits, once inflation is accounted for. There is no threat of the program running out of money any time soon — certainly not in 2037. That does not mean that there aren’t positive and progressive changes that could possibly be made to the system.


However, the hike in retirement age that the MSNBC co-hosts and deficit commission co-chairmen are praising would be a very punitive way to ensure further solvency. As a Government Accountability Office report recently obtained by the AP found, “Raising the retirement age for Social Security would disproportionately hurt low-income workers and minorities, and increase disability claims by older people unable to work.”


Scaborough may not be entirely wrong to shrug off the possibility of his son Jack retiring at 69, if his son ends up being in the same socioeconomic class as him. Almost all of the gains in life expectancy over the past few decades have been among upper income earners. If current trends continue, middle and lower class Americans will see very little gain in life expectancy by the time the co-chairs plan to hike the retirement age. And “nearly half of workers over the age of 58 work at jobs that are either physically demanding or involve difficult work conditions,” meaning that if those trends continue, blue-collar workers will be hurt particularly hard by raising the retirement age.


Unfortunately, most Americans are not highly-paid TV hosts like Brzezinski and Scarborough.





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Wednesday, December 1, 2010

Help Making Money

Submitted by Bo Peng

Making The Last Use Of Reserve Currency Status

I suspect many in the mainstream academia haven't realized what QE2 is.
It is the last use of the dollar's reserve currency status, intended or
otherwise.

In a fiat currency system, inflation should be the
only risk, because fighting deflation should be trivial -- just print
money. This is a fundamental advantage of a fiat system over the old
gold standard. Unfortunately for the US, the dollar's reserve status
means the geopolitical border is not the dam holding the water as in
other countries. As Fed pours in more water, it leaks right out to
lowlands (good investment destinations) all over the world. Given the
current economic prospects in the world, the result is that QE2 cannot
stoke inflation in the US, but causes very unwelcome interference in
exactly the other places in the world where inflation is a big concern.

It's small wonder all the growth EM economies are engaging in the low-grade currency war of capital control.
To them, this is a defensive war for survival against the invading army
of dollars. If the low-grade war proves insufficient, they would
escalate the defensive posture. They have to.

Another
consequence, intended or not, of QE2 + reserve status is that all growth
economies are under tremendous pressure of currency appreciation. Some
may be able to resist it and muddle through until an easier day; others
will have to cave in, therefore caught in the catch 22 of either raging
inflation or shrinking economy, or both. And, of all the growth
economies, China arguably has the most capacity and strongest political
will to resist appreciation. In such a scenario, if the intended target
of Fed's fury is China, as hinted not so subtly by Bernanke, "collateral damage" would once again be the main theme, as has been in all recent offensives launched by the US.

In
summary, Fed's dogged efforts in stoking inflation have caused and will
continue increasing the risk of bringing all growth EM economies to a
halt, significantly increasing policy risks in the rest of the world as
each country tries desperately to deal with the capital tsunami, and all
the while with huge doubt in whether it could reach its domestic goal
of stimulating employment and housing. In other words, Fed is screwing
the world for a slim chance of helping the US economy.

This is
emphatically NOT a moral criticism. But it does represent a significant
abandonment of the responsibilities on Fed's part as the issuer of world
reserve currency.

Let's go back a little in history. Right on
the heels of WWII victory, in 1944 US dictated Bretton Woods that
established the dollar as a proxy for gold in the free world. The
"proxy" part was only convenience, of course, as to be expected and
proven by Nixon in 1971. The arrangement made sense: the US would
provide security blanket, and the rest of free world would pay for it by
accepting and holding the green paper printed by the US. It's the same
idea as gangs collecting protection fee in NY, no cynicism intended.

Fast
forward to Berlin Wall collapse. Now the fundamental premises of the
dollar's reserve status were gone. Europeans quickly realized this
change and created the Euro; why should they continue paying for
protection when there's nothing to protect against? The US has made
numerous fantastic efforts in creating threats (by "creating" I don't
necessarily mean create; often times you just have to doze off for a
second and the enemy will help you out): perpetual terrorism, WMD in
Iraq, perpetual war in Iraq and Afghanistan/Pakistan, Iran, North Korea,
China, even Somali pirates (now it gets really pathetic). But none of
them could ever live up to the high expectations set by USSR.

After
10+ years of trying, it's become clear that this is futile. Nothing
works; none of those idiots could do it. But with the reserve currency
status comes its responsibilities. Win-win is BS-BS; there's no free lunch after all. The time has come to end Bretton Woods II.

Now Zoelick's surprise proposal of a new gold standard makes perfect sense.

With
QE2 the Fed is saying: Ah fuck it, you don't like USD as the reserve
currency? Well guess what? We don't like it, either. So let's drop it
and from now on it's every man on his own. Good luck.

Good luck everybody. We all need it.





America is filled with parks that are filthy, dangerous and badly maintained. The governments in charge plead: We can't help it. Our budgets have been slashed. We don't have enough money!

Bryant Park, in midtown Manhattan, was once such an unsavory place. But now it's nice. What changed? Dan Biederman essentially privatized the park.

With permission from frustrated officials who'd watch government repeatedly fail to clean up the park, Biederman raised private funds from "businesses around the park, real estate owners, concessions and events sponsorships. ... (S)ince 1996, we have not asked the city government for a single dollar."

Sounds good to me. But not to Shirley Kressel, a Boston journalist.

I asked her what's wrong with getting the money from private businesses, as Dan does.

"Because it goes into private pockets," she said.

So what?

"Because it's very good (for Dan) to use the public land for running a private business, a rent-a-park, where all year 'round there's commercial revenue from renting it out to businesses. He keeps all that money. People don't realize that."

So what? I don't care if they think the money is going to Mars. The park is nice, and people don't have to pay taxes to support it.

The park is certainly more "commercial" now. The day I videotaped, there were booths selling food and holiday gifts. The public seemed fine with that.

Biederman is not finished with his efforts to save public parks. He next wants to apply his skills to the Boston Common. The Common is America's oldest public park, and like many others, it's largely a barren field. Biederman doesn't want to seek business funding, as he did with Bryant Park, because the area is not as commercial. Instead, he would combine the Bryant Park and Central Park models. I know something about Central Park because I'm on the board of the charity that helps manage it. When government managed Central Park, it was a crime zone. Now it's wonderful. Those of us who live near it donated most of the money that renovated and now maintains Central Park. It's not a business arrangement.

Kressel says she'll fight Biederman's plan for Boston.

"(W)e don't need ... to teach our next generation of children that the only way they can get a public realm is as the charity ward of rich people and corporations," she said. "We can afford our public realm. We're entitled to it. We pay taxes, and that's the government's job."

The Central Park model "doesn't work for 98 percent of the country," she added.

I don't know what'll happen to the rest of the country, but it's working in Central Park. Why not try it in Boston? It's working for the public.



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eric seiger do

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First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...


eric seiger do

Google <b>News</b> gets a bit more social with “most shared” section.

First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...


eric seiger do

Google <b>News</b> gets a bit more social with “most shared” section.

First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...


eric seiger do

Google <b>News</b> gets a bit more social with “most shared” section.

First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...


eric seiger do

Google <b>News</b> gets a bit more social with “most shared” section.

First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...


eric seiger do

Google <b>News</b> gets a bit more social with “most shared” section.

First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...


eric seiger do

Google <b>News</b> gets a bit more social with “most shared” section.

First off, it's not entirely clear whether Google is simply taking information from Twitter and its own Google News shares or if there is more to the story. Interestingly, as Read Write Web notes, Google is simply choosing to display ...

Every Tweet Counts: Google <b>News</b> Adds &quot;Most Shared&quot; Section

Google News has begun experimenting with a section titled "most shared" on its home page, apparently tracking activity on outside social networks including Twitter. When people say that ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...








































Saturday, November 27, 2010

why internet marketing

Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and writing by Paul Sawers from Lingo24.

All signs point toward an increasingly multilingual future for the web. It’s estimated that over a billion people will be using PCs in the so-called BRIC countries alone by 2015, and the opportunity is even greater when you factor more people accessing the web using mobile devices than computers in many emerging markets. It’s time businesses of all sizes embraced the foreign language Internet.

Foreign Languages on the Web

A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.

However, the vast majority of all online searches are in a language other than English. English is losing its online market share rapidly, which is no bad thing for businesses that recognize and embrace the opportunities on the foreign language Internet.

Optimizing the Non-English Web

The rise of the foreign language Internet doesn’t change the fact English leads the world in terms of volume and depth of content. Whether your industry is car insurance, web design or musical instruments, achieving top rankings for your English-language website for lucrative search terms is getting ever more difficult. The English-language web is saturated and competition for key search terms is tough, which makes increasing your online visibility tough too.

Conversely, the saturation of key search terms on non-English language websites hasn’t reached anywhere near the level of the English-language web. This means that businesses can attain high — and lucrative — positions on search engines far easier on the foreign language Internet.

This also means that it costs less for businesses to achieve prominence on the foreign language web. So the return on your internet marketing investment in Brazil, Russia, India, China — whatever your target market — should be greater than in English-speaking markets.

And the successful web marketer’s advantage when tackling the foreign language Internet is that you already know the essentials to achieve prominence online. You’ve proved this in the web’s toughest language market: English.

Chitika Research found that the difference between first and second place on Google is significant. In fact, a number one spot on Google attracts nearly double the traffic as the number two spot, and about the same amount of traffic as the second through fifth spots combined. For marketers, you’re several times more likely to hit top spot if you escape English-language levels of competition and target almost any other language market.

Going Local

Doesn’t everyone speak English? Although many non-natives of English do, studies have shown consumers are up to five times more likely to buy from a website with content in their native language.

It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.

Localization involves addressing the cultural and linguistic needs of each of your target countries. When it comes to search, this includes addressing different local search habits. It’s more complicated than simply translating the search terms that work for you in English. In Italy, for example, one of the top terms for low cost airlines is actually half English, half Italian (“voli low cost”). As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial opportunities like this.

A 2007 paper by the Localization Industry Standards Association (LISA) reported that $25 dollars was returned for every $1 invested in localization. And with e-commerce set to grow by over 10% (CAGR) in Western Europe alone over the next five years, and much faster in so-called emerging markets, businesses should be gearing up for the surge in Internet spending.

Search and Social

Google’s search algorithm uses many aspects of online activity to determine how highly a website is ranked for a given term. Social media is becoming an increasingly important factor. What does this mean for the multi-lingual digital marketer?

The number of tweets a piece of your content receives and the reputation of those tweeters is important. The same goes for “Likes” on Facebook or “Diggs” on Digg. From a foreign language perspective, increased use of social media around the world creates another opportunity to communicate with customers and a way to improve search rankings at the same time.

According to comScore, Latin American tweets are up over 300% between June 2009 and June 2010, followed by 243% in the Asia Pacific region, 142% in the Middle East and Africa, and 106% in Europe. By comparison, North America only increased by 22%.

So the “rest of the world” is actually leading the Twitter revolution. Big, global companies have already taken action. Sony supports twenty international Twitter feeds, while Microsoft, Cisco and PricewaterhouseCoopers all offer Twitter feeds in ten or more languages.

Of course, to succeed locally with social media depends on the prominence of your local websites. A consumer is far more likely to follow your Twitter feed in French if they find it on your French language website. Developing global social media strategies and fully SEO’d localized websites should all form part of the same grand globalization plan.

This plan should also factor what social media platforms are popular locally. According to Comscore, Russia is the biggest country for engaging with social media overall, with Yandex the number one platform. Facebook isn’t even in the top ten most popular websites in Russia. And while Brazil is big on Twitter (alongside Indonesia), Orkut rules the roost there as the mainstream go-to social network.

Similar patterns emerge across the world. Just because one social network leads your home market, this may not be the case in your target market.

Putting the “World” in “World Wide Web”

May 2010 saw a major development for the foreign language Internet — something that will make the web itself more localized. ICANN, the Internet regulator, enabled full URLs in non-Latin scripts. This includes the country code, which means that Arabic and Chinese characters can be used in web addresses.

This is another clear sign that the web is becoming less English-centric. Businesses that have thus far tackled only English-speaking markets online — with perhaps German, French or Spanish thrown in to help support their single biggest international markets — must cater to a more diverse user base.

The foreign language Internet is the low-cost gateway to global success. With online populations growing at a frenetic pace in the non-English speaking world, businesses need to plan how they’ll keep up. Consumers and businesses in the fastest growing markets of the world -– online and offline -– want to talk to you in their languages. And their languages are usually anything but English.

More Business Resources from Mashable:

- 5 Tips for Marketing Online to an International Audience/> - 5 Tips for Developing a Global-Friendly Website/> - HOW TO: Build Your International Business Network Online/> - 6 Free Web Tools for Managing Time Differences/> - 15 Mobile Translation Apps for the International Businessperson

Image courtesy of iStockphoto, zennie

For more Business coverage:

    class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Trouble and trends, they say, come in threes. Today, a trifecta of deals shows how old-school web companies are engaging in a little retail therapy because they must, and because Wall Street has given them the equivalent of a year-end bonus, thanks to an uplift in tech stocks.



  • Amazon is buying Quidsi, the parent of Diapers.com, for $500 million in cash, or roughly 3 times Quidsi’s 2009 sales. Diapers.com is a hit with the mommy set and is on target to generate $300 million in sales for 2010.  Amazon will assume $45 million in debt as well.

  • QuinStreet, an online marketing and lead-generation company is buying CarInsurance.com for $49.7 million in cash and is expanding its footprint in the insurance business. CarInsurance.com, as the name suggests, sells car insurance online and provides leads to automobile insurers.

  • Shutterfly, an online photo service, bought the assets of WMSG Inc., for $6 million and will use these to expand its commercial print-on-demand business. WSMG was in the business of helping deliver direct-marketing campaigns for large companies like Toyota and Dell


Now, while we all like to obsess about what company Google will buy next, the recent wave of M&A shows that it’s actually these old school web companies of a certain age that are looking at a current boom in tech stocks as a way to bolster their businesses. A report from the National Venture Capital Association (NVCA) recently noted that during the third quarter of 2010, there were 104 mergers, a trend they expected to continue. And why not?


Over the past two months, the tech-heavy NASDAQ composite is up almost 500 points or roughly 18.5 percent to over 2800. According to a report in the Wall Street Journal, the tech stocks in the S&P 500 are trading at 13.9 times their forward earnings, versus the average of 12.7 times for the entire index. The current rally in technology stocks is driven by profits and growing sales for companies such as QuinStreet and Amazon.


QuinStreet’s stock is up 60 percent over the past three months, while Amazon has seen its stock jump 40 percent since early September, and Shutterfly shares have climbed over 35 percent since August of this year. Positive earnings are only adding to their coffers, which in turn means they can be used to beef up their businesses.


For related research check out GigaOM Pro (subscription required):



  • Cleantech Financing  Trends 2010 & Beyond

  • Report: U.S. Mobile Venture Capital Investment, Q2 2010

  • Motives and Possibilities for a Big Apple Acquisition



bench craft company ad space

Sun <b>News</b> Gets Green Light: &#39;Fox <b>News</b> North&#39; Secures Broadcast <b>...</b>

Canada is to get a conservative all-news TV channel after the CRTC on Friday granted Quebecor Media a license to launch Sun TV News nationwide. The upstart cable channel, dubbed Fox News North by liberal critics, has the go-ahead to ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:

Sun TV <b>News</b> application approved - Need to know - Macleans.ca

Sun TV News has been green-lit by the CRTC after a long war with the regulator and critics who are opposed to the 24-7 news-and-opinion channel nicknamed “Fox News North.” The CRTC had previously refused to grant the Quebecor property a ...


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Sun <b>News</b> Gets Green Light: &#39;Fox <b>News</b> North&#39; Secures Broadcast <b>...</b>

Canada is to get a conservative all-news TV channel after the CRTC on Friday granted Quebecor Media a license to launch Sun TV News nationwide. The upstart cable channel, dubbed Fox News North by liberal critics, has the go-ahead to ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:

Sun TV <b>News</b> application approved - Need to know - Macleans.ca

Sun TV News has been green-lit by the CRTC after a long war with the regulator and critics who are opposed to the 24-7 news-and-opinion channel nicknamed “Fox News North.” The CRTC had previously refused to grant the Quebecor property a ...


bench craft company management

Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and writing by Paul Sawers from Lingo24.

All signs point toward an increasingly multilingual future for the web. It’s estimated that over a billion people will be using PCs in the so-called BRIC countries alone by 2015, and the opportunity is even greater when you factor more people accessing the web using mobile devices than computers in many emerging markets. It’s time businesses of all sizes embraced the foreign language Internet.

Foreign Languages on the Web

A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.

However, the vast majority of all online searches are in a language other than English. English is losing its online market share rapidly, which is no bad thing for businesses that recognize and embrace the opportunities on the foreign language Internet.

Optimizing the Non-English Web

The rise of the foreign language Internet doesn’t change the fact English leads the world in terms of volume and depth of content. Whether your industry is car insurance, web design or musical instruments, achieving top rankings for your English-language website for lucrative search terms is getting ever more difficult. The English-language web is saturated and competition for key search terms is tough, which makes increasing your online visibility tough too.

Conversely, the saturation of key search terms on non-English language websites hasn’t reached anywhere near the level of the English-language web. This means that businesses can attain high — and lucrative — positions on search engines far easier on the foreign language Internet.

This also means that it costs less for businesses to achieve prominence on the foreign language web. So the return on your internet marketing investment in Brazil, Russia, India, China — whatever your target market — should be greater than in English-speaking markets.

And the successful web marketer’s advantage when tackling the foreign language Internet is that you already know the essentials to achieve prominence online. You’ve proved this in the web’s toughest language market: English.

Chitika Research found that the difference between first and second place on Google is significant. In fact, a number one spot on Google attracts nearly double the traffic as the number two spot, and about the same amount of traffic as the second through fifth spots combined. For marketers, you’re several times more likely to hit top spot if you escape English-language levels of competition and target almost any other language market.

Going Local

Doesn’t everyone speak English? Although many non-natives of English do, studies have shown consumers are up to five times more likely to buy from a website with content in their native language.

It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.

Localization involves addressing the cultural and linguistic needs of each of your target countries. When it comes to search, this includes addressing different local search habits. It’s more complicated than simply translating the search terms that work for you in English. In Italy, for example, one of the top terms for low cost airlines is actually half English, half Italian (“voli low cost”). As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial opportunities like this.

A 2007 paper by the Localization Industry Standards Association (LISA) reported that $25 dollars was returned for every $1 invested in localization. And with e-commerce set to grow by over 10% (CAGR) in Western Europe alone over the next five years, and much faster in so-called emerging markets, businesses should be gearing up for the surge in Internet spending.

Search and Social

Google’s search algorithm uses many aspects of online activity to determine how highly a website is ranked for a given term. Social media is becoming an increasingly important factor. What does this mean for the multi-lingual digital marketer?

The number of tweets a piece of your content receives and the reputation of those tweeters is important. The same goes for “Likes” on Facebook or “Diggs” on Digg. From a foreign language perspective, increased use of social media around the world creates another opportunity to communicate with customers and a way to improve search rankings at the same time.

According to comScore, Latin American tweets are up over 300% between June 2009 and June 2010, followed by 243% in the Asia Pacific region, 142% in the Middle East and Africa, and 106% in Europe. By comparison, North America only increased by 22%.

So the “rest of the world” is actually leading the Twitter revolution. Big, global companies have already taken action. Sony supports twenty international Twitter feeds, while Microsoft, Cisco and PricewaterhouseCoopers all offer Twitter feeds in ten or more languages.

Of course, to succeed locally with social media depends on the prominence of your local websites. A consumer is far more likely to follow your Twitter feed in French if they find it on your French language website. Developing global social media strategies and fully SEO’d localized websites should all form part of the same grand globalization plan.

This plan should also factor what social media platforms are popular locally. According to Comscore, Russia is the biggest country for engaging with social media overall, with Yandex the number one platform. Facebook isn’t even in the top ten most popular websites in Russia. And while Brazil is big on Twitter (alongside Indonesia), Orkut rules the roost there as the mainstream go-to social network.

Similar patterns emerge across the world. Just because one social network leads your home market, this may not be the case in your target market.

Putting the “World” in “World Wide Web”

May 2010 saw a major development for the foreign language Internet — something that will make the web itself more localized. ICANN, the Internet regulator, enabled full URLs in non-Latin scripts. This includes the country code, which means that Arabic and Chinese characters can be used in web addresses.

This is another clear sign that the web is becoming less English-centric. Businesses that have thus far tackled only English-speaking markets online — with perhaps German, French or Spanish thrown in to help support their single biggest international markets — must cater to a more diverse user base.

The foreign language Internet is the low-cost gateway to global success. With online populations growing at a frenetic pace in the non-English speaking world, businesses need to plan how they’ll keep up. Consumers and businesses in the fastest growing markets of the world -– online and offline -– want to talk to you in their languages. And their languages are usually anything but English.

More Business Resources from Mashable:

- 5 Tips for Marketing Online to an International Audience/> - 5 Tips for Developing a Global-Friendly Website/> - HOW TO: Build Your International Business Network Online/> - 6 Free Web Tools for Managing Time Differences/> - 15 Mobile Translation Apps for the International Businessperson

Image courtesy of iStockphoto, zennie

For more Business coverage:

    class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Trouble and trends, they say, come in threes. Today, a trifecta of deals shows how old-school web companies are engaging in a little retail therapy because they must, and because Wall Street has given them the equivalent of a year-end bonus, thanks to an uplift in tech stocks.



  • Amazon is buying Quidsi, the parent of Diapers.com, for $500 million in cash, or roughly 3 times Quidsi’s 2009 sales. Diapers.com is a hit with the mommy set and is on target to generate $300 million in sales for 2010.  Amazon will assume $45 million in debt as well.

  • QuinStreet, an online marketing and lead-generation company is buying CarInsurance.com for $49.7 million in cash and is expanding its footprint in the insurance business. CarInsurance.com, as the name suggests, sells car insurance online and provides leads to automobile insurers.

  • Shutterfly, an online photo service, bought the assets of WMSG Inc., for $6 million and will use these to expand its commercial print-on-demand business. WSMG was in the business of helping deliver direct-marketing campaigns for large companies like Toyota and Dell


Now, while we all like to obsess about what company Google will buy next, the recent wave of M&A shows that it’s actually these old school web companies of a certain age that are looking at a current boom in tech stocks as a way to bolster their businesses. A report from the National Venture Capital Association (NVCA) recently noted that during the third quarter of 2010, there were 104 mergers, a trend they expected to continue. And why not?


Over the past two months, the tech-heavy NASDAQ composite is up almost 500 points or roughly 18.5 percent to over 2800. According to a report in the Wall Street Journal, the tech stocks in the S&P 500 are trading at 13.9 times their forward earnings, versus the average of 12.7 times for the entire index. The current rally in technology stocks is driven by profits and growing sales for companies such as QuinStreet and Amazon.


QuinStreet’s stock is up 60 percent over the past three months, while Amazon has seen its stock jump 40 percent since early September, and Shutterfly shares have climbed over 35 percent since August of this year. Positive earnings are only adding to their coffers, which in turn means they can be used to beef up their businesses.


For related research check out GigaOM Pro (subscription required):



  • Cleantech Financing  Trends 2010 & Beyond

  • Report: U.S. Mobile Venture Capital Investment, Q2 2010

  • Motives and Possibilities for a Big Apple Acquisition



bench craft company ad space

Sun <b>News</b> Gets Green Light: &#39;Fox <b>News</b> North&#39; Secures Broadcast <b>...</b>

Canada is to get a conservative all-news TV channel after the CRTC on Friday granted Quebecor Media a license to launch Sun TV News nationwide. The upstart cable channel, dubbed Fox News North by liberal critics, has the go-ahead to ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:

Sun TV <b>News</b> application approved - Need to know - Macleans.ca

Sun TV News has been green-lit by the CRTC after a long war with the regulator and critics who are opposed to the 24-7 news-and-opinion channel nicknamed “Fox News North.” The CRTC had previously refused to grant the Quebecor property a ...


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Sun <b>News</b> Gets Green Light: &#39;Fox <b>News</b> North&#39; Secures Broadcast <b>...</b>

Canada is to get a conservative all-news TV channel after the CRTC on Friday granted Quebecor Media a license to launch Sun TV News nationwide. The upstart cable channel, dubbed Fox News North by liberal critics, has the go-ahead to ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:

Sun TV <b>News</b> application approved - Need to know - Macleans.ca

Sun TV News has been green-lit by the CRTC after a long war with the regulator and critics who are opposed to the 24-7 news-and-opinion channel nicknamed “Fox News North.” The CRTC had previously refused to grant the Quebecor property a ...


bench craft company management

Sun <b>News</b> Gets Green Light: &#39;Fox <b>News</b> North&#39; Secures Broadcast <b>...</b>

Canada is to get a conservative all-news TV channel after the CRTC on Friday granted Quebecor Media a license to launch Sun TV News nationwide. The upstart cable channel, dubbed Fox News North by liberal critics, has the go-ahead to ...

Real Estate <b>News</b>: Home Mortgage Rates Stabilize - Developments - WSJ

Here is a look at real-estate news in today's WSJ:

Sun TV <b>News</b> application approved - Need to know - Macleans.ca

Sun TV News has been green-lit by the CRTC after a long war with the regulator and critics who are opposed to the 24-7 news-and-opinion channel nicknamed “Fox News North.” The CRTC had previously refused to grant the Quebecor property a ...


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